When selling complex products and services, a good conversation starter is not enough – you need trust, technical expertise and the ability to communicate benefits clearly and convincingly.

Our technical sales training takes you and your team out of your everyday routine and to a new level in selling products and services that require explanation. In interactive group training with up to 10 participants, we work specifically on your language, structure and impact in customer conversations.

Duration: 1–2 days
Location: External, to enable letting go, full concentration and new impulses

Training content focus:

• Customer psychology & personality types: better understanding, more targeted selling
• Persuasive presentation in challenging conversation situations
• The right elevator pitch for your service
• Questioning techniques to systematically identify customer needs
• Presenting complex services in an understandable way
• Handling objections in the event of scepticism, price or comparison discussions
• Closing-oriented conversation techniques – without pressure, but with clarity
• Telephone canvassing

Ideal for:
Account and key account managers, sales representatives, sales executives, business development managers and technical experts in the sale of complex products and services.

The result:
Greater confidence in customer conversations, a more professional demeanour and, ultimately, higher closing rates.